These are extracts from a project commissioned back in late 2018 by my dear friend and augmented reality expert, TED speaker and author Galit Ariel for Wondarlands. The project was never implemented but still is a personal favourite. Having her permission, I’ve decided to publish it now.
The identity is based on a wild, dynamic visual element that augments-at-will using basic representative geometries. It is supported by a solid extended Titling Gothic typeface and a vibrant, ludic RGB (light, not pigment) inspired colour palette. Layers unfold to reveal general purpose or emphasise a particular feature, concept or idea.
