From purposeful interior details, to above-standard amenities, to curated local experiences, LYRIC's suites are designed to be your space where you can feel equal parts inspired, comfortable, and plugged into different neighborhoods while traveling.
BLAZING A NEW CATEGORY IN HOSPITALITY: APARTMENT BOUTIQUE
We based a visual identity system off of fundamental shapes to reflect the core of a city, architecture, and space design. The essential yet adaptive design language reflects the freedom, flexibility, and connection in a time when you can live and work anywhere.
HOST UNIFORM DESIGN
LYRIC host uniform is designed to carry the feeling of a "first friend" for our guests as they arrive to a new city. The custom functional work jackets create an approachable, recognizable, and cohesive look and compliment the welcoming communal space. The locally designed city patches become great conversation starters.
IN-SUITE COMMUNICATION HUB
Inspired by a home library, our custom-made hub is built to draw attention to our guest collateral, yet integrates into the existing interior aesthetic.
CENTRALIZED COLLATERAL SYSTEM
Leading with interior design inspiration, the centralized binder provides our guests all the essential information for their stays. It is also an opportunity to feature and celebrate our local partnerships.
TYPOGRAPHY SYSTEM
Domaine Display and Text typefaces support authentic storytelling and bring humanity and approachability to the brand. The workhorse typeface, Basel, is perfect for body copy, signage, and other essential content. Its clear and foundational construction imply stability and intuitiveness.
FEATURES
Klim Type Foundry 2020
Forbe 2019
PARTNERSHIPS
Aarti Verma, Interior Design
Andrew Kitchell, Founder & CEO
David Hard, Interior Design
David Nash, Brand Writer
Edna Kozikaro, Interior Design
Elena Koroleva, Interior Design
Irene Yu, Interior Design
Jaclyn Decell, Social Media Manager
Kristy Reid, Interior Design
Ravi Hampole, Brand Experience
Rob Flaws, Interior Design
Tom Blanchard, Project Management
Andrew Kitchell, Founder & CEO
David Hard, Interior Design
David Nash, Brand Writer
Edna Kozikaro, Interior Design
Elena Koroleva, Interior Design
Irene Yu, Interior Design
Jaclyn Decell, Social Media Manager
Kristy Reid, Interior Design
Ravi Hampole, Brand Experience
Rob Flaws, Interior Design
Tom Blanchard, Project Management
YUNG TEAM
Andrew Propp, Editorial Photography
Carmen Chan, Lifestyle Photography
Cathy Kwon, Brand Design
Caty Chung, Project Management
Daniel Fuhrer, Brand Design
David Salazar, Editorial Photography
Eric Haines, Interior Photography
Jim Sullivan, Editorial Photography
Joel Barhamand, Editorial Photography
Julie Maldonado, Styling
Kaylei Mcgaw, Styling
Melody Yung, Brand Design
Michael Quinn, Strategy + Partnerships
Nick Fogarty, Brand Design
Rob Oxenham, Styling
Sean Litchfield, Interior Photography
Carmen Chan, Lifestyle Photography
Cathy Kwon, Brand Design
Caty Chung, Project Management
Daniel Fuhrer, Brand Design
David Salazar, Editorial Photography
Eric Haines, Interior Photography
Jim Sullivan, Editorial Photography
Joel Barhamand, Editorial Photography
Julie Maldonado, Styling
Kaylei Mcgaw, Styling
Melody Yung, Brand Design
Michael Quinn, Strategy + Partnerships
Nick Fogarty, Brand Design
Rob Oxenham, Styling
Sean Litchfield, Interior Photography
WHAT WE DID
Positioning
Naming
Brand Identity System
Copywriting
Photography
Website Design
Collateral
Social Content
Uniform Design
Wayfinding Experience
Brand Partnerships
