Debiopharm - Social media campaign
STRATEGY – VISUAL CONTENT – SOCIAL NETWORK CAMPAIGNS
Social media campaign promoting Debiopharm's participation to the worldwide 2020 J.P. Morgan Healthcare Conference in San Francisco. For over 35 years, Debiopharm Group is dedicated to developing new drugs that enable better patient treatment in oncology and infectious diseases. We have a long history together. Superhuit has worked on many key aspects of their communication. Event campaigns are part of them.
Task
Increase Debiopharm's awareness and talk about their participation to the conference through social media.
Approach
What is a Swiss company doing in San Francisco? We visually merged the Swiss culture to San Fran's landmarks and used word plays to link Debiopharm's activities to "The City". Each creative post was followed by an informative and factual one.
#1 – We're going to San Fran at the #JPM2020 because we bridge the gap between the discovery and commercialization phases of your medicine
#2 – We're going to San Fran at the #JPM2020 because you have the spirit of Silicon Valley and we have the funding for digital health innovation.
#3 – We're going to San Fran at the #JPM2020 because #DrugDevelopment can be like the winding turns of Lombard street. We can help you navigate the clinical and regulatory twists and turns to stay on track.
#4 – We were in San Fran at the #JPM2020 because we can "seal" the deal to fund your innovative #digitalhealth projects.
