I directed Halloween toy and costume design at Petco for six years.  We created such cute and innovative toys over the years, increasing sales, profit and sell-through year over year!  You can see some great examples of the toys we did, as well as, the evolution of quality and aesthetic.  

I wish I had professional images of the work I did for Unleashed by Petco.  For two years we designed completely different assortments for Unleashed.  Leadership felt that Petco customers were not as sophisticated and would only respond to "mass".  Once it was proven that Petco customers were receptive to newness, we began selling the same collections at both stores.  I think some of my best and most innovative work was done for Unleashed.  

These toys show Petco's design before I was hired to set trend and design direction for Owned Brands.