BlackBerry Bold 9000 in White - brief wanted this to be targeted towards women, as they liked features of a the BB Bold but generally found the Bold to be too wide and manly. So we decided to make the very first white Bold in Pakistan a new fashion statement.
'White is the new Bold' is a spin on 'White/brown/red is the new black'
The BlackBerry Curve 8520 was supposed to be a fun, youthful smartphone, cheaper and targeted to a younger tech savvy audience.
