Challenge

Baby hygiene is very important, but how to explain this to small kids? While bathing babies often get upset and start crying. So how to reduce parent's headache about this sensitive process?

Solution

More than anything, children love to play. Akio is a Japanese-style bathing tool that turns bathing process into a fun and interactive game. Parents can play with children attracting their attention with an interesting package. The removable kimono will surprise a toddler, grab their attention and change his or her attitude to a bathing process.

Designer: Robert Dadashev

3D Visualizer: Pavel Gubin, Aleksey Koler

Сopywriter: Alex Kalyan

Art director: Katya Mushkina, Robert Dadashev

Tutors: Leonid Slavin, Yevgeny Razumov