A Little Less is a proposed environment protecting social campaign, which is improved from my master graduate design. In the context of significantly increasing food waste issues, food overconsumption at the household level has become one of the urgent problems to be solved. The design proposition is a social campaign that targets the 18-25 aged consumers who live in Zetland and nearby communities and pick the Coles East Village shopping center as one of the supermarkets’ examples. The project will encourage young consumers to shop more rationality through graphic design. With the name ‘A Little Less,’ how about just buy less a little?

Project time: 2020.12