Zachary Allott's profile

Smith MAG

Zachary Allott
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art direction Bike campaign CG key art product Render smith optics snow Technology
Adapt naturally. Change is easy with Smith's MAG technology.

With the launch of Smith's MAG technology across multiple sports, we developed a cohesive visual language and key assets that would family with their existing technology communications. We identified key metaphors of adaptation and ease and arrived at a solution of active product positions, abstract weather patterns and a clear graphic language.

Created at Cinco Design

With Brendan Miller, Chris Damiani, Brian Jones, Joe Rogers, and the team at Smith.
art direction Bike campaign CG key art product Render smith optics snow Technology
art direction Bike campaign CG key art product Render smith optics snow Technology
art direction Bike campaign CG key art product Render smith optics snow Technology
art direction Bike campaign CG key art product Render smith optics snow Technology
art direction Bike campaign CG key art product Render smith optics snow Technology
art direction Bike campaign CG key art product Render smith optics snow Technology
art direction Bike campaign CG key art product Render smith optics snow Technology
art direction Bike campaign CG key art product Render smith optics snow Technology
Smith MAG
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Zachary Allott's profile

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Zachary Allott's profile
Portland, OR, USA

Smith MAG

Visual Language and key assets for launch of Smith Optics, MAG technology.

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