DIMFOX approached me to create a logo design for them that showcased their innovative, approachable and creative ethos. They are a start-up business creating state-of-the-art intelligent/smart Dimmer Switches that can be controlled remotely with your smart phone.

I created a handful of different concepts (the first being based loosely on there current logo), and then we refined the colours once their favourite was picked. An important aspect of the brief was that it was important they appeared high end, yet, affordable. So the colours picked were extremely important.

You can see the full logo design presentation here