I suggested that we take things a step further by creating a more of a brand identity. Creating a consistent look and feel whether it is online or in print will help her gain visual recognition in the community and help continue to grow her business.

 

I completed a competition analysis to see what other child care facilities offer on the web to ensure that the plan would be relevant, competitive, and beneficial to her business goals.

The client loved one of the earlier logo mock-ups. However, after discussing they decided to go with a more simplified design while retaining the use of color.

 

The content from text to images was completely re-worked. I enhanced all of the images to provide a more polished look. All of the copy was re-written/edited to ensure a clear message, and enhance SEO while still retaining the voice of the client.