Hotlink: Re-energizing Malaysia's leading entry-level telco brand
Client: Maxis | Location: Malaysia | Industry: Telecommunications/Technology
ABOUT
We helped Malaysia’s leading mobile operator refresh and unify its brand experience to always be ahead, including re-energizing it's entry-level brand Hotlink. Our work included research, brand purpose & architecture, identity & experience design, and employee branding.
SCOPE
Customer Research | Brand strategy | Identity Design | UI/UX Design | Photography | Copywriting | Animation | Illustration | Brand training
10m CUSTOMERS | 100+ TOUCHPOINTS | #1 IN MALAYSIA
Deva Darshan, daruma46, Matthew Hamilton, Aaron Lee, Bantersnaps, Myles Tan, Mitchell Hollander, Ben Kolde, Yoel Peterson, Martine Widenka, Peter John Manlapig, John Cameron, Parthiban Natarajan