Shift Partners's profile

Hotlink

Shift Partners
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brand branding identity malaysia maxis research strategy telco Telecommunication UI/UX





Hotlink: Re-energizing Malaysia's leading entry-level telco brand

Client: Maxis  ​​​​​​​|  Location: Malaysia  ​​​​​​​|  Industry: Telecommunications/Technology





brand branding identity malaysia maxis research strategy telco Telecommunication UI/UX
brand branding identity malaysia maxis research strategy telco Telecommunication UI/UX
brand branding identity malaysia maxis research strategy telco Telecommunication UI/UX
brand branding identity malaysia maxis research strategy telco Telecommunication UI/UX
brand branding identity malaysia maxis research strategy telco Telecommunication UI/UX
brand branding identity malaysia maxis research strategy telco Telecommunication UI/UX
brand branding identity malaysia maxis research strategy telco Telecommunication UI/UX
brand branding identity malaysia maxis research strategy telco Telecommunication UI/UX
brand branding identity malaysia maxis research strategy telco Telecommunication UI/UX
brand branding identity malaysia maxis research strategy telco Telecommunication UI/UX
brand branding identity malaysia maxis research strategy telco Telecommunication UI/UX
brand branding identity malaysia maxis research strategy telco Telecommunication UI/UX
brand branding identity malaysia maxis research strategy telco Telecommunication UI/UX
brand branding identity malaysia maxis research strategy telco Telecommunication UI/UX


ABOUT
We helped Malaysia’s leading mobile operator refresh and unify its brand experience to always be ahead, including re-energizing it's entry-level brand Hotlink. Our work included research, brand purpose & architecture, identity & experience design, and employee branding.


SCOPE
Customer Research  |  Brand strategy  |  Identity Design  |  UI/UX Design  |  Photography  |  Copywriting  | Animation  |  Illustration  |  Brand training

10m CUSTOMERS  |  100+ TOUCHPOINTS  |  #1 IN MALAYSIA

For project or career enquiries: shiftpartners.com

Photography: 
Deva Darshan, daruma46, Matthew Hamilton, Aaron Lee, Bantersnaps, Myles Tan, Mitchell Hollander, Ben Kolde, Yoel Peterson, Martine Widenka, Peter John Manlapig, John Cameron, Parthiban Natarajan






Hotlink
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Shift Partners's profile

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Shift Partners's profile
Singapore, Singapore

Hotlink

We helped Malaysia’s leading mobile operator refresh and unify its brand experience to always be ahead. Our work included research, brand purpose Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives