A complete branding package for Lawn Therapy. Our brief was to simply and directly communicate their message. We combined the symbol of a plant, to represent fauna, and a plus sign, to represent health care, which gets across the entire package that Lawn Therapy provides. We used the most natural colours in the spectrum, green and brown, to surround the audience or potential customer with the Lawn Therapy world as soon as they come into contact with the brand. We paired the logo with a clean font, with round, approachable letterforms. We also created a reversed out version of the logo, which meant that the versatile new brand could then be applied across a whole range of Lawn Therapy media.