The thought that started this campaign was that ‘Pills never get directly to the pain point’ as compared to Otrivin sprays which act 6x faster. So we decided to show the slowness of the pills using the metaphor of a pinball table with its winding and lengthy paths. Moreover, the ads show the richness of each character's daily life in the UAE, something they cannot miss out on if they are congested. Thus, adding even more cultural and regional relevance. And it made it all the way to the Lürzer's Archive cover.
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Read here, the full article by Lürzer's Archive Editor-in-Chief, Michael Weinzettl.
Craft video.
Recognitions.
❂ 2021 | Silver Pencil - Print, Illustration - One Show
❂ 2021 | Merit - Print, Art Direction - One Show
❂ 2021 | Shortlist - Advertising Art Direction - Art Directors Club 100th
❂ 2021 | Shortlist - Advertising Press - Art Directors Club 100th
❂ 2020 | Selected for 200 Best Digital Artists 2020/21 Book - Lürzer's Archive
❂ 2020 | First MENA region Lürzer's Archive cover ever
❂ 2020 | Featured on Vol. 02-2020 - Lürzer's Archive
