Sunescape is a company that produces a range of summer skin care products, specialising in fake tans and tanning products. They asked us to design the packaging for their new range, which we were only too happy to do. They wanted this new range to be about summer and feeling good about your body and yourself. Trust is very important element when people are choosing something that will be so close to their bodies, so it was really important that the packaging conveyed the honesty and human feeling with which they were made.

 

We created a brand that evokes the feeling of a homegrown summer spent on the beach. The droplet symbol is a major feature of the packaging design, worked into the shape of an S and coloured in a perfect Bondi blue. The blue complements the brown of the bottle to create a natural, earthy vibe, and the warm tones and relaxed typography create a brand that will feel very at home in anyone’s bathroom cabinet.