Circuit of the Americas - Hoop It Up
Advertising • Integrated Marketing Campaign
Since its inception 30 years ago, Hoop It Up has been the largest 3-on-3 basketball tour. It's recognized as the most prolific basketball tour with millions of worldwide participants. Located in Austin, Texas, Circuit of the Americas hosted the Hoop It Up 3-on-3 Basketball Tournament. COTA is the ultimate destination for racing and entertainment and has hosted several world championship racing events - Formula 1, MotoGP and INDYCAR. COTA's marketing team tracked us down to develop a strategic marketing campaign for the event. The goal was to create clear and direct creative - combining the authenticity of grassroots basketball and the vast/awe-inspiring landscape of COTA.
My Role: Art Director & Senior Graphic Designer
Agency: Studio, by Gannett - gostudio.agency (305 S. Congress Avenue, Austin, TX. 78704)
Credits: Dan Hanrahan (Creative Director & Copywriter), Jason Garcia (Graphic Designer), Daniel Loyd (Video Producer), Jake Fordyce (Videographer), Jane Alexander (Audio/Video Specialist)
Broadcast TV / Video Storyboards & Process
Print, Digital, Social & OOH
