[PT]
Projeto de Estudo
O RAP + é um portal de notícias 24 horas sobre o mundo do rap. Com grande prestígio nacional, busca através de seu site e redes sociais manter a comunidade do hip hop informada sobre tudo o que acontece, seja lançamentos, shows, ou notícias mais descontraídas.
Como objetivo final do projeto, tinha-se em mente uma identidade que refletisse a sofisticação e atemporalidade do rap, sendo esse um estilo que já pode ser considerado um clássico. Além disso, a marca teria que conversar bem com o público jovem e novos amantes desse estilo musical. Conseguimos resolver esse problema através das cores escolhidas para o projeto.
Com um símbolo quase que inteiramente tipográfico, garantimos uma fácil assimilação e uma ótima aplicabilidade, seja no site, seu principal ponto de contato, nas redes sociais ou em qualquer outro lugar. Foram desenvolvidos diversos materiais que, além de comprovarem isso, mostram como a marca se comportaria no mundo real.
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[EN]
Study Project
RAP+ is a 24-hour news portal about the world of rap. With great national prestige, it seeks through its website and social networks to keep the hip hop community informed about everything that happens, be it launches, concerts, or more relaxed news.
As the ultimate goal of the project, an identity that reflected the sophistication and timelessness of rap was in mind, which is a style that can already be considered a classic. In addition, a brand would have to talk well with young audiences and new to this musical style. We were able to solve this problem through the colors chosen for the project.
With an almost entirely typographic symbol, we guarantee easy assimilation and great applicability, whether on the website, your main point of contact, on social networks or anywhere else. Several materials were developed that, in addition to proving this, show how the brand would behave in the real world.
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[EN]
Study Project
RAP+ is a 24-hour news portal about the world of rap. With great national prestige, it seeks through its website and social networks to keep the hip hop community informed about everything that happens, be it launches, concerts, or more relaxed news.
As the ultimate goal of the project, an identity that reflected the sophistication and timelessness of rap was in mind, which is a style that can already be considered a classic. In addition, a brand would have to talk well with young audiences and new to this musical style. We were able to solve this problem through the colors chosen for the project.
With an almost entirely typographic symbol, we guarantee easy assimilation and great applicability, whether on the website, your main point of contact, on social networks or anywhere else. Several materials were developed that, in addition to proving this, show how the brand would behave in the real world.
