Café de Rua
We developed the new visual identity for Café de Rua, a coffee shop located in a co-working space, with a contemporary and dynamic approach.
It's a democratic place, so is the street and coffee themselves – it's for those who are rushing or relaxed; those who want to drink or eat; for anyone who wants coffee, juice, tea or a nice conversation.
Its identity is inspired in the urban concept, translated into its logo typography and icons influenced by traffic signs and pop culture symbols.
Desenvolvemos a identidade do Café de Rua, um café localizado dentro de um espaço de coworking, com uma abordagem contemporânea e dinâmica.
É um ponto de encontro democrático como a rua e o café – atende quem tem pressa e quem tem calma; quem quer beber ou comer; para quem quer café, suco, chá ou uma boa conversa.
Sua identidade tem como inspiração o conceito urbano, traduzido na tipografia do logo e nos ícones influenciados pelas placas de trânsito, faixas e símbolos de cultura pop.
The support elements of a brand potentialize its visual identity expression. From colors, typography, and illustration to shapes, scents, and sounds, everything that is part of the communication universe of a company eases a greater and more honest connection to people.
