UX/UI Design for ContEnt Marketplace

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ConEnt Marketplace

The industry event for content entrepreneurs

Info

ContEnt Marketplace is the only conference focused on bringing together talented independent creators of podcasts, short films, online series, and other original content with established media buyers, sponsors, and fellow content entrepreneurs. This is the future of media and entertainment, and ContEnt is where it happens.

Challenge

Create an experience that allows customers to easily navigate through ContEnt Marketplace via mobile and desktop and engage with the ContEnt Marketplace community.

Requirements

1. As a user I should be able to easily buy tickets on ContEnt Marketplace

2. As a user I should be able to see who will be speaking at the conference

3. As a user I should be able to access ContEnt Marketplace's conference schedule

4. As a user I should be able contact event organizers

5. As a user I should be able to see where the event is held

Role

Research, UX/UI Design, Prototype

Creating personas

First, I met with the user researcher to gain a better understanding of ContEnt Marketplace's target audience. I needed to understand who the users were, what specific things they looked for, how they made ticket purchases online and so forth. Based on the data from the user researcher, I created user personas to help understand and align our design strategy to their target market. I also researched similar features on competitors' websites to use as a guideline to design the new type of tool that would assist in ticket purchases.