Snapchat Metrics
SNAPCHAT METRICS: THE PROVEN TOOL TO MEASURE YOUR SNAPCHAT MARKETING SUCCESS!
SNAPCHAT METRICS: MEASURE YOUR AGGREGATE OPENS
Calculating your total opens is one of the most significant performance snapchat metrics. It refers to the total number of views your snapchat stories receive. They reflect the quality of your content and your growth rate. *We, at Sociallyin recommend Snaplytics.io to track your performance metrics.
The content on your snaps and stories needs to be attractive. It needs to keep your viewers engaged and encourage them to open your stories. Your snaps need to be funny, intriguing, and brief. Avoid being repetitive to make sure your audience doesn't lose interest. Since content needs an audience to be of use, assign an employee with the task of growing your targeted viewers.
SNAPCHAT METRICS #2: KEEPING YOUR AVERAGE OPEN RATE IN CHECK
Total opens are the total views your snapchat stories receive. Open rate, however, is the average number of times your story attracted viewers. They are directly related to your total opens. It is proof of the progress of your implemented growth strategy. To build your open rates and performance snapchat metrics, sharing on other social media platforms tends to be useful. You can share QR codes and highlights of content published on snapchat. It will trigger public interest and derive traffic from other social platforms. Brief video teasers can also be shared, doubling as an advertisement. It may also promote your events. Keep reading for more!
SNAPCHAT METRICS #3: RECEIVING ENOUGH SCREENSHOTS?
Screenshots specify how many times your snapchat story was saved. It is an indication of viewer interest in your content. They also prove the quality of content being produced. To increase the number of screenshots, focus on delivering intriguing content. It can vary between checklists and announcements to discounts. It is one of the performance snapchat metrics used by celebrities.
SNAPCHAT METRICS #4: COMPLETION AND RETENTION
Completion rate can be compared to retention rates on other social platforms. It is the number of viewers that viewed your snapchat story entirely. The ultimate way to boost completion rates is to create brief content. Not only does that match short attention spans, but it also keeps your followers interested. You can produce content that derives desired results by using call-to-action. Viewers can also be directed elsewhere from a story. This may add bonus screenshots to your story. You can also send direct snaps to draw out viewers that have turned off their notifications.
SNAPCHAT METRICS #5: DETERMINING GROWTH
Determining the source of most of your followers can be vital in boosting growth. To increase your followers, figure out how most of your followers find you. For example, promote usernames and QR codes if they attract most traffic. Be sure to have an excellent follower-following ratio. If you can’t see a follower’s snap score, it means they’re not following back. To learn more about snapchat metrics and boost your engagement and reach, join us at Sociallyin. Let our experts guide you. Login to blog.Sociallyin.com, today!
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