Zen Pet Massage
Identity Project
For this project we were tasked to create an identity for a pet company. I chose to do a Pet Massage for my brand. I wanted to go for a simple yet effective logo so I decided to create bunny paws holding three leaves to mimic a lotus flower. Since I chose a massage company, I wanted to go for a relaxing and soothing aesthetic.
Finding products for this brand was fairly simple, I stuck to the first things that came to my mind when I thought of a massage spa. These items consists of a towel set, an exfoliate set and lotions.
When creating the website I wanted to make sure that the brand is cohesive and consitent with the zen aesthetic. I wanted to display my products as well as show what the brand is about. I focused heavily on the descriptions, photos and color palettes used throughout the website.
