Client/ Red Cross Youth
Brief/ Make a campaign to communicate to youth about sexual health.
Team/ Lars Bjørnbakk (Strategy), Henrik Prestmo (Creative Leader),
Connie Pedersen (Art Director), Fabian Abueg Gomez (Copywriter),
Anders Kristoffersen (Copywriter)
WE MADE A FESTIVAL POSTER were the headliners (bands) are different STDs.
At first glance, the poster looks like a real festival poster, but if you take a closer
look, you understand that this is really about STDs and sexual health.
With the "sexually transmittable disease - Festival" we want to draw attention to
all of the diseases that exist, because a lot of people seem to think that chlamydia
is the only disease they can ever catch. We wanted to teach people about all of the
other infections in a new way.
We designed a festival poster, festival program, DM with a condom and merchandise
that can be handed out to our target audience. With the STD-Festival, Red Cross Youth
has the opportunity to reach out to the youth in a fun and appealing way, without being
admonishing or awkward.
/Poster
*Avoid the headliners. Use a condom.
/Programme
/Condoms
/Ticket
/Other merchandise
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