Julian Cardona's profile

Gestalt Principles of Graphic Design

Principles of Gestalt
Proximity- Originally planned to be a piece for closure. However, I saw that using the varying negative space between each of the objects would give me a much better design for proximity.
Continuity- Two "continuous" Gestalts were made, the first one was more or less a staircase/hallway illusion. Still 0s, the font had allowed a streamline flow between dimensions. I figured to just go for this one instead based on it's simplicity on Continuity.
Similarity- I made a similar design, but it was on a smaller scale in comparison. In this principle it was drawn between two ideas that eventually fused on a low scale. This very specific design trumped over the other, but I kept an element of horizontal reflection with a final horizontal shift from each other.
Closure- Although a surprising finish, it was not my first representation of this principle. I honestly don't know why it wasn't my first just simply because in my eyes and in critical review it was shown to be more appealing to this particular Gestalt design. I thought using the alphabet would be a simple but uncommon approach compared to many examples I viewed.
Gestalt Principles of Graphic Design
Published:

Gestalt Principles of Graphic Design

Published: