Capturing a university's culture in a spot is challenging. Especially when the school is The University of Oregon, who wants to be as known for being "weird" as it is for being one of the best football schools in the country. Broadcast nationally.
BE BOLD
In order to showcase the school's culture for prospective students, we captured moments where students are. Instead of the sweeping campus fly-overs, we took a more guerrilla approach – keeping the team lean and moving, we were able to interact with moments on campus as they occurred naturally and organically.
Director: Andy Cutraro
Music: "Welcome Home" by Radical Face
YOU WILL
As a second to the UO Be Bold spot, You Will puts prospective students in the role of a current UO student. Going through the day to explore all of the weird, exciting, unique-to-UO details that equip UO students to change the world. We wrote a custom music track and recorded our own instrumentation.
Dan Brindley – CD
Nate Woodard – writer
Devon Hill – DP
Adam Reichmann – editor
Nate Woodard – writer
Devon Hill – DP
Adam Reichmann – editor
Music
Writer / Keys – Brent Johnson
Vocals / Guitar – Adam Reichmann
Trombone – Dan Brindley
Trumpet – Justin Ellis
Drums – Vijoy Rao
Writer / Keys – Brent Johnson
Vocals / Guitar – Adam Reichmann
Trombone – Dan Brindley
Trumpet – Justin Ellis
Drums – Vijoy Rao
