An animated identity and type led campaign were created for Adobe’s Creative Residency Programme. The kinetic type logo was based upon the shape of the Adobe Creative Cloud logo and evolves into an animated type cloud for different messages specific to the programme, from announcements to highlighting individual creative residents.
The campaign graphics were used internationally across all platforms and in
various languages.
The campaign graphics were used internationally across all platforms and in
various languages.
Design & Creative Direction ATYPICAL
Project Client Adobe Creative Residency
