Sugar & Spice Doughnut Shop

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The Sugar & Spice Doughnut Shop is a single doughnut store that specialises in doughnuts flavoured with a range of spices, including classic and gourmet doughnuts made on the premises.

The focus was fresh, quality doughnuts and a sophisticated, upper market brand. The specific focus on the use of spices in their doughnuts allows the brand to stand out from other doughnut shops, with a sophisticated design contrasting the popular fun, youthful designs of doughnut stores.

Illustrations were used to create the primary pattern for the brand, along with some
photography and digital elements.