For my final year project, I did a campaign called WOMEN.UP. It is related to the United Nation's Sustainable Development Goals, contributing to Goal No.5 which is Gender Equality. Research shows that there are less than 36% women present in the higher leading position roles, which hold responsibility in making bigger and more important decisions for the nation. Now, to create and shape a healthy, and more comfortable and fair environment for everyone, dont you think that its important to not miss out on half of the other population - which consists of women? Hence, this is why women should be on board and higher leading roles so that when decisions are made, everyone's needs are put into fair consideration.

The design you see below, is the Corporate Identity of the Campaign, and out suggested Strategy to execute it. Outdoor ads are made, as well as our planned postings for our online social media presence. This is to educate, remind, and help make the issue become a conversation.