N_Go for Nissan was my entry for the D&AD Student Awards 2013. The aim is to change people's perceptions of sustainable motoring, by using a fun, quirky and original advertising campaign to promote Nissan's most ecological products, namely their range of electric vehicles including the Leaf.
The project comprises of billboard advertising, a digital iPad app/interactive brochure which can be used at point of sale, and innovative pop-up High Street Showrooms which appear in Britain's empty high street shops for a limited time, encouraging passers-by to visit and experience sustainable motoring.
Billboard Advertising
iPad App - Gallery
iPad App - Gallery, featuring witty comments from Ernie the Milkman.
iPad App - The Range, with key information on each model in Nissan's range of sustainable vehicles.
iPad App - FAQs, with a live Twitter feed featuring questions asked by the public about Nissan's products, answered promptly by the very brainy Ernie the Milkman.
iPad App & Pop-up Showroom - Homepage of app with styling repeated across the pop-up high street showrooms.
Play - an area of the pop-up showrooms whereby visitors can play driving games on iPads or view key info on Nissan's sustainable models. The showrooms occupy empty high street shops.
A large tweet wall is projected across the showroom, which fits in with the feed in the iPad app. People can get answers to important questions constantly.
