Zefir is a type of soft confectionery made by whipping fruit and berry purée (mostly apple puree) with sugar and egg whites with subsequent addition of a gelling agent like pectin, carrageenan, agar, or gelatine. Outside of Russia, it is also widely known in countries of the former Soviet Union. The name given after the Greek god of the light west wind Zephyr symbolizes its delicate airy consistency.

Zefir is somewhat similar in its consistency to marshmallows, Schokokuss or krembo. It is derived from the traditional Russian pastila but with added egg white foam and a gelling agent. The form typically resembles traditional meringue. However, in contrast to commercial meringue, it is never crisp. It is usually white or rose-colored.

Chocolate-coated versions are also widespread. In contrast to the other chocolate-coated marshmallow-like confectioneries they normally do not include a biscuit layer.

Credits

Client: Сonfectionery factory "Leningradskaya" LLC (Saint Petersburg, Russia)
Graphic design, illustrations: Ann Semishan

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