Dave Ballantine's profile

AAA Travel Engine Redesign Research and Explorations

Trip planning and logging in exlporations.
Explorations for how flight results could work with thier GDS data. 
Single page checkout explorations.  
Car rental map view exploration.  
Destinations navigation explorations.
Remote usability testing was done for Flight Search, Checkout and Hotel Inventory (not shown).  
Competitive feature and heurisitc evaluation.
AAA Travel Engine Redesign Research and Explorations
Published:

AAA Travel Engine Redesign Research and Explorations

While I was at Razorfish I lead a project to help AAA revision their online travel offerings. We did a significant amount of requirements gatheri Read More

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Creative Fields