For the past 9 months I've been contracted at TheSkimm, helping on various projects and campaigns as a Design Contractor and Consultant.
TheSkimm is a news startup in NYC that strives to make it easier to live a smarter life by integrating in the routines of its target audience -- female millennials. Starting as a newsletter, The Daily Skimm, broke down "the most important news you need to know to start your day." They then launched theSkimm App, a subscription product that integrates future events in culture, politics, tech, and more by integrating directly into your calendar. Next, it expanded into video and audio breaking down key topics, bringing you interviews with the people you need to know, and making you smarter throughout your day on everything from tax policies to how to fold a fitted sheet.
SkimmValues:
The core pillars that TheSkimm team hold dear. This was my first mini-assignment, to get integrated with the brand.
This campaign was called "Celebrate Smarter" and was aimed at a release for the holiday season 2019 having a multitude of different components. This was to be the majority of my initial 3 month contract at TheSkimm.
- 12 articles to be illustrated and then animated
- Bose sponsored vector illustrations
- 6 paid ads of varying dimensions/platforms (FB, IG, IG story)
- animated newsletter imagery
- animated IG stories
wordmark design: Jacqui Mccullough
supplemental animation: Minhee Kim
Skimm2020:
This campaign was for the 2020 elections. I was brought in after the design stage to create and animate various buttons and comp them for a multitude of outputs.
original button designs: Jacqui Mccullough
OOH College Dorm Ad:
This was a mini-assignment that eventually was killed as more pressing projects came about.
The SkimmMoney App is TheSkimm's latest product. It was specifically created to help the female millennial user along their financial journey, meeting them where they are and setting a course for prosperity.
- home screen hero illustration and animation exploration (rejected)
- in-app icons for goals (to be redesigned via rebrand guidelines)
- marketing on-boarding screen conception, design, and animation
SkimmMoney user confirmation email animations:
- "account created/verified"
- "bank account linked/unlinked"
- "transfer created/completed/failed"
etc.
SkimmMoney App Onboarding Screens Design and Animation refinement(as per Brand Refresh guidelines):
SkimmRebrand in cooperation with Pentagram:
- icons (rejected)
- vignettes (rejected)
- brand illustration development
- editorial illustration exploration using new design system/palette provided by Pentagram
Preliminary Newsletter Takeover explorations for character and environments:
Final environment explorations, determining color ratios like brand sponsor colors:
Published editorial images for new launch:
I was also tasked with redesigning old article illustrations as well as new ones to be published at the same time as the refresh went live. I will hopefully still be creating more images for TheSkimm in the future!
[click me] to see the separate project with just the editorial images!
THANK YOU! :)
