Gilly Hicks by Hollister Co.
Campaign: "You are Wildly Undefined:"
Role: Art Director
There is a bralette, underwear or sleepwear for every version of you. Each girl is unique, different and I wanted to showcase that in Gilly Hicks, Hollister's intimates line, for Spring 2020. Insights tell us that teen girls feel the need to be everything to everyone. You have to be strong, but soft at the same time. You have to be pretty, but not care about your looks. You can be smart, but not too smart. There are many "shoulds", but at the end of the day the only "should" you should feel is the feeling to be free to feel like yourself. Gilly Hicks's tagline for this collection was WILDLY UNDEFINED; which encompasses the voice, attitude and sentiment of our Gilly girl.
SEE IT ALL ON
WWW.HOLLISTER.COM
This project could not have been possible with the wonderful creative team at Hollister Co; including but not limited to Matt Montgomery, Chris Vestal, Richard Irving, Alexia Cameron, Jon Theiss, Molly Haring, Jacee Scoular, our team at SummerJax, Taryn Kent and many, many more.
