Steelcase Rewards 2020
The Steelcase Rewards team needed a campaign to promote the reintroduction of luxury trips as a reward perk for dealer salespeople.
In working with Highland Group, I lead the team in creative direction for this campaign. The campaign included a promotional kick-off video, quarterly direct mail, monthly email, trip website, GIFs, and a rewards kit for the winners. The program has been well received, and winners kits began going out only a few months after campaign launch.