This campaign was produced as a partnership between Tempur-Pedic and Raymour & Flanigan. The goal was to educate customers about Raymour & Flanigan's points of difference and the value of buying Tempur-pedic mattresses there instead of our competitors.

This signified the first time brand used real customer testimonials in a TV spot. Amassed 3+ million views on YouTube and millions of impressions across traditional television.

For this project, I:

• Storyboarded and pitched storyline of real customers telling their sleep stories.

• Sourced a new agency partner that specialized in shooting with "real" talent (not actors).

• Worked with agency to hand-pick the real customers for the shoot.

• Worked directly with the Tempur-pedic Marketing team to make sure spot was on-brand for both companies.

• Served as a liaison for the brand at the shoot in New York City.

• Art directed on set.

• Gave feedback on editing of the spots.

• Facilitated launch of campaign across television, digital video, social media and email.