Australia and New Zealand are embracing a No-Contract Agency
The often-shady Search Engine Optimization industry has a new kid on the block. Agencies have used the contract model for a long time. Requiring clients to sign a 6-12 month contract with no guarantee of results.. Premium SEO Auckland wants to do things differently with its no-contract model mainly because this works more in the interest of the client rather than that of the agency.
It’s true; SEO takes time to implement, but unscrupulous operators are taking advantage of this. A lot of companies convince clients to sign up for lengthy contracts with the promise to deliver results. But fail to make efforts to improve rankings. Clients who realize this have only two options- pay the break fees or let the contract run out. Losing money either way.
While the model supports the interests of the agencies, it doesn’t do much for the client. Creating a situation where there can only be one winner. And the large asymmetry of information between clients and agencies doesn’t help. Where clients only know the basics of SEO (at best) and can’t tell whether the implemented tactic helps their website until it's too late to change agencies.
An agency that knows its stuff doesn’t need to hold on to clients with contracts. Clients stay loyal because of service delivery. The typical long contracts are very similar to the share brokers yacht situation in the 80s. Both the agencies and the salespeople got paid, and only the customers ended up with nothing.
Big companies are fond of long-term contracts. Often, the salesperson only half understands, if at all, what SEO is all about. Knowing just enough to get the client to agree to the terms and sign the contract.
Premium SEO was established in Christchurch. It now serves clients in more than 10 locations in Australia and New Zealand. Focusing on company growth that doesn’t compromise service delivery. A lot of companies have the same goal when starting out but get consumed with greed once they scale up. Premium SEO plans to continue growing at a manageable speed and not compromise the quality of SEO services. It strives to always prioritize quality service to the current customer base before striving to grow further.
Time will tell whether or not Premium SEO ignites a change in the industry. The SEO landscape has already attracted the attention of the authorities in Australia. New measures and licenses may soon be imposed to keep operators in check. Customers who have been defrauded say that the legislators should have established these regularities years ago.
