I wanted to bring out the exciting and colorful nuances that aquariums embrace. To highlight this, I chose bright fun colors, as well as entertaining aquatic images. I tried to keep a nice contrast to make everything standout, while still displaying easy to read pertinent information.

As you can see below, I played with the development of the logo a bit. I knew I wanted to incorporate marine life in some way, but wasn’t 100% what to choose. I finally decided that the jelly fish with bubbles suited the business/brand the best. Both elements play off each other and provide a sense of movement and fun.

To further reinforce the brand identity, I used two fonts and text colors; highlighting the unique and stylish setting the Steinhart Aquarium projects, as well as the professionalism of the staff and facility.