Hórus

Illustrator
Branding


. EN / US .

Horus is a financial management and consumption control system for concerts and musical events.
The key point of the system is to avoid financial deviations and offer to the user total control over the management of the event.

The eye is used to convey the idea of perception and observation, representing that Horus is alert to all financial transactions taking place in real time at the event.

We highlight within the project the feeling of being observed constantly. In addition, we translate through 
the symbol the restlessness and concentration of a careful look, that's why the eye opens, closes and 
looks everywhere, thus having a complete view of the event.

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. PT / BR .

Hórus é um sistema de gestão financeira e controle de consumo para shows e eventos musicais. O ponto chave do sistema é evitar desvios financeiros e oferecer ao usuário total controle sobre a gestão do evento. 

Utilizamos o olho para transmitir a ideia de percepção e observação, representando que a Hórus está atenta a todas as transações financeiras que acontecem em tempo real no evento. 

Destacamos dentro do projeto a sensação de ser observado constantemente. Além disso, traduzimos através do símbolo a inquietação e concentração de um olhar atento, por isso o olho abre, fecha e olha para todos os lados, tendo assim uma visão completa do evento. 
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Credits
Creation Director: Rafael Serpa
Design Team: Rafael Serpa, Tiago Oliver, Mauricio Nunes
Research/Planning: Rafael Serpa, Tiago Oliver
Copywrite: Sabrina Pontes, Web Gabner
Photography: Raphael Borges / Rafael Serpa
Motion Design: Tiago Oliver, Fremi
Translate: Clenildo Campos
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Hórus
Published:

Hórus

Horus is a financial management and consumption control system for concerts and musical events. The key point of the system is to avoid financial Read More

Published: