Leveraging channels into platforms
The Objective is to Brand Association through Organic Digital Ecosystem.
From traditional advertising-like objects, to objects that are more like products, services & apps
Introducing
A way to UPpreciate content circulated across platform XL digital currency
Examples campaign visualised by infographic
Suit&Tie, Future Leader, We Can Get Away, Pop Up, Select Start, Jagoan Muda, Good Deals, Smart Living.
