Studio Rose Koenen
Branding | Strategic Brand Construction
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Studio Rose Koenen, specialized in micropigmentation, is created to transform the image of an woman in an authentic and detailed way, so she can discover new ways to love themselves.
Challenge: The process of building the brand consisted of deeply understanding Rose’s essence and purpose, because the businesswoman was not clear about them. As well as developing a visual identity that would make these characteristics tangible in a genuine and coherent way.
Solution: The old visual identity, generic and with no personality, did not expresses the radiant and charismatic essence that we identified in the brand. So we created an authentic and energetic visual universe composed of organic forms and gaphic elements of female faces that emphasize the discovery of new ways of self loving. The chromatic palette in shades of pink conveys delicacy and closeness, while yellow expresses warmth and energy.
