A rebranding project to emphasise the company’s values even further through its logo, product design and packaging.
I felt that it was important to emphasise the following company values when redesigning this brand: natural raw
materials, use of little or no packaging, fresh, organic and handmade products.
I felt that it was important to emphasise the following company values when redesigning this brand: natural raw
materials, use of little or no packaging, fresh, organic and handmade products.
The main focus was the packaging where i based this on the handmade aspect. I produced a screen printed drawstring bag made out of 100% natural cotton alongside the tag made from handmade cotton rag recycled paper.
Attached to the drawstring bag is a tag which includes information on 'how to use' and 'how to recycle' the products purchased. Near back of the tag is a loyalty card to encourage customers to re-use the bag. A small section is added on signing the petition: fighting against animal cruelty.
