Bespoke Folder Designing
Freelance Project
Designed for Lukka Chuppi
End user is a USA based brand which sells curtains. The brand only wants to work with Indian brands which are owned and run by women.
Brief_ The client wants a folder portfolio which can hold all their curtains' fabric swatches at one place. It should be functional and easy to use by their customers who can take the physical portfolio with them, choose what they want to buy, can write a note with all the necessary details for the brand and send it back. A strict color theme of grey, yellow and blue should be followed.
Ideation_ The folder can be made in briefcase style so that it becomes easy for the customer to travel with it. It should lay flat open for better view and flip through. Pockets can be designed to safely carry the important notes. To carry forward Lukka Chuppi's design style, an addition of a pen holder would be an extra touch of functionality.
Initial Designs
Changes required_
- the sides should be covered
- there should be an extra protection for the closing as it's going to get heavy
_ try to incorporate dark grey color in the design
- there should be a brand logo on the front
Changes required_
- should design one more pocket for the client to put their business cards
- would love to the see the yellow with the grey
- the branding can be more stylized
For more customized designs,
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