To launch a global change in corporate policy, Liberty Mutual Insurance HR turned to Corporate Communications to rebrand all Talent Management communications. The timetable was aggressive with a communications plan that required translations into 13 languages. Our first step in this campaign was hiring photographer Michael Prince to create an honest, aspirational portrait of LMI employees. The roll-out of this program across all media presented a memorable, image-focused brand with a clean, sophisticated interpretation of Liberty’s brand standards. The client was thrilled with the results.