Capitol Corridor Media Campaign
Capitol Corridor is a high-speed, inter-city Amtrak train network serving commuters and recreational riders from the Sacramento Valley to San Jose, providing a convenient and affordable transportation solution alternative. Whether for leisure or work, it's a traffic-free, stress-free way to get around the entire Bay Area.
I've been the Design Lead for Capitol Corridor's media campaign since I started at Creative:MINT in 2017, and it has been their most successful campaign to date. In 2019, we sent over 144k clicks to the website and generated almost $575k in revenue. For this campaign, we introduced colorful cartoon characters and the tagline, "Every Ride Has A Story." From concept to delivery, my role includes design, copywriting, script writing, direction, animation, and video editing.
Assets include digital and static billboards, emails, Google retargeting banner ads, social media ads, radio commercials, local/regional TV and online video commercials, paid search, print collateral, and branded merchandise. In 2019, we created a microsite in conjunction with a sweepstakes contest where Capitol Corridor riders shared their stories about riding the train.
For 2020, we're evolving the current campaign by using gradients and a postcard theme for destinations along the Capitol Corridor route, as well as the new tagline, "Your Train. Your Way." Scroll down for the updated media campaign and a video from the new brand awareness campaign! Character art by Mascha Tace, customization by myself.
