The Brief
Develop an awareness campaign concept that will have The Card Guys brand be top of mind for anyone thinking of printing and design services. The campaign aims at growing revenue by a factor of 5. The card guys deliver high quality customer service. They promise reliable, efficient and convenient service .The target audience is sales managers and marketing manager .
Art Direction, Copy:
Stephen Mwangi
Graphic Design:
Antony Waweru
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Insight
Businesses looking for design work consider 3 things the most when they approach a consultant or firm - quality of work, turnaround time and cost.
Our idea need to bring out these and position The Card Guys as the go to partner in everything design and printing.
Hiring a design services comes down to choice informed by the above.
How do we say “Choose us” in a witty, informative, warm yet inviting way?
Concept : Play Your Cards Right
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