Brooklyn-born Apotheke is a luxury home fragrance brand known for its minimalist style. With products spanning a variety of formats, we evolved the previously strict layout into a more adaptive packaging system. In doing so, we made sure to keep the brand’s inherent simplicity and translated it to an iconic layout able to accommodate any number of future scents and limited edition products.
Role Art Director / Designer
Client Apotheke
Creative Direction Chris Dowling
Copy Kathryn Butler
Strategy Rachel Darivoff
Associate Designer Audrey Law
Agency 214
Copy Kathryn Butler
Strategy Rachel Darivoff
Associate Designer Audrey Law
Agency 214
Case Study Photography Cody Lidtke
