FROM ROOTS TO LEAVES was born from the mission of creating a space to explore like a story, to live like an experience and a space capable of making the difference in every life everyday.
The master plan is divided to 3 main areas: roots, trunk and leaves. The roots rapresent the brand in a traditional way, providing storytelling to the ctustomers and showing the production process through the sewing machine. The traditional area grows until the trunk which rapresents the stable area where tradition and innovation meet. Customers are allow to focus on the products and the Italian vibe will be their accompany. From the trunck we reach the leaves which rapresent the innovative area where we provide the self-service fast experience and customers can innovatively communicate.
Leaves. Trunk. Roots.
PACKAGING
My Style Bag is a very proud Italian brand from Milan. After creating the milanese shop, an important element was missing: the packaging. The packaging has the important role of reflecting and communicating the brand values and identity.
As you can see below, this proposal reflect the style of the logo and highlights the origins of the brand. On the background of the black and white stripes, you see the most important and known buildings of Milan.
My Style Bag is very proud to offer to its customers the possibility to personalize their My Style Bag items. The packaging, which is a very important and detailed element, should show this important service they offer. Here you can see how the packaging could be. Different in shape from the previous one, and specific to those who purchaised a personalized item.
My Style Bag, bacame Your Style Bag in order to let customers feel part of the brand as a big family.
