In my role as Senior Graphic Designer in the Marketing Department at McGregor Socks, I was tasked with designing a brand brochure. The brochure had to communicate general information about the company as well as giving an overview of the McGregor brands. The brochure had a variety of intended uses; "leave-behind" for sales calls, promotional material for trade shows and an introduction piece for new business.
I used the intro pages to simply and clearly explain the history and general information about McGregor Socks. Each brand was allocated an intro and photo spread and the final spreads show the brands social media partners. The images came from a recent photoshoot, previous social media content and some original packaging shots.
The brochure was well received by stakeholders and served it's multiple functions successfully. A digital version was created to be downloadable from the McGregor website as well being available for external emails.
