Acve
Branding | Strategic Brand Construction
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Acve was born from the dream of building a new encouraging business center and creating an ecosystem around entrepreneurship and innovation. The company, situated in São Paulo, is a development and business management consultancy that serves an audience of innovative and open-minded entrepreneurs.
Challenge: The businesswoman owned Dealers 360, Acve's sister company, a consultancy business focused on dealership segment, which has a very traditional and conservative customer profile. That’s why the necessity to build a different brand with alternative service nomenclatures and communication.
Solution: The chosen name, Acve, comes from shortening the word "achieve". In the perception survey, the name brought positive associations: active, activity, making it happen, action and dynamism. To reinforce the name concept, we created the tagline “activating business ideas”, valuing the entrepreneur’s mindset that “good ideias deserve to happen”, therefore Acve!
Research & Strategy: Camila Chisini e Paula Rego
Naming: Paula Rego
Creative Director: Camila Chisini
2018 | Brazil
2018 | Brazil
