The Sodium Ranch - NYC
Sodium Ranch is a stage lighting equipment supplier in NYC. A combination of strong visual concepts and calculated repetition are at the core of their new visual brand. By splashing their colour-coded identity over trucks, t-shirts, business cards, newsletters, stickers, and equipment bags, they’re hard to miss and impossible to forget. As the first company to ever rent equipment online, we worked with a weighty backend that now supports the software for stock functions.
