High Tide partnered with the founders of Warby Parker in its earliest phase to create a dynamic brand system—including that timeless wordmark and immediately recognizable shade of blue. We then developed an innovative e-commerce experience, pioneering the now-ubiquitous virtual and at-home try-on features. Our partnership continued post-launch, as we applied the brand identity to the product, packaging, lookbook, and debut campaign art direction.
Photography: Kevin Kunstadt
